Does Your Law Firm Need A New Website?
Referrals have always been essential for driving business to law firms. Most firms generate more than enough business through referrals and word of mouth to keep their attorneys busy year year-round. However, as consumers shift towards an internet-centric purchase cycle, referrals may not cut it. In 2020, a law firm's website plays a big role in generating business. If you're like most lawyers out there, you probably think your outdated website is doing just fine - but unless it's been updated and optimized in the last year or two, I can guarantee it's not.
In the last ten years, countless technological advancements have changed consumers' expectations - and that's just the beginning. Your business has changed - you've hired people, fired people and adapted to new technology. A few of your attorneys are bald but have hair in their last headshot. But most importantly, Google's search algorithms have changed...a LOT.
Consumer Expectations Have Changed - More often than not, your website is the first impression for prospective clients. If someone is taking your firm into consideration, they'll check out your website and browse around for a few seconds. If your firm's website doesn't satisfy the prospective client, they'll keep looking for a more legitimate website. One of the main purposes of having a website is to drive business to your firm - but is your site set up to convert visitors to clients?
Google Search Algorithms Have Changed - In 2018 alone, Google made over 3,000 changes to their Search Engine Algorithms. Google Search is constantly evolving, which means your firm's website needs to evolve to stay competitive.
Has Your Firm Changed? - If your website hasn't been updated in the last couple years, there's probably been a few changes in personnel. It's important to have current and accurate information about your business on your site. Is it time for some new headshots?
There are 5 clear signs that your Law Firm needs to update its website.
1. Is your website mobile-friendly?
The world has gone mobile. In 2020, more than 60% of online searches are performed on a mobile device. If your website doesn't work well on smart phones and tablets, you're already losing a ton of business.
2. Does your website use Flash Player?
If you've used a computer anytime over the last 15 years, you've come across a website that uses Flash Player. While Flash used to be all the hype in the web design industry, it has quickly become outdated and wreaks havoc on your site's Search Engine rankings.
3. Does your website rank in the 1st page of Google Search?
If your website ranks on the 1st page of Google Search, your business automatically has twice the credibility as one that ranks on the 2nd page. Consumers trust businesses with a strong online presence, and quickly turn down businesses with outdated sites.
4. Does your website take more than 3 seconds to load?
Prospective clients don't have time to sit and wait 30 seconds for your website to load. If they clicked on your site, they expect it to load within the first 2 or 3 seconds. If you run a business on the web, performance is crucial. If your site's user experience is fast and responsive to user input, it can only serve you well. To see how performance could potentially affect your revenue, check out the Impact Calculator tool. (Source: Google Developers)
5. Do you control your own website content?
You've probably heard the term "content is king" before, and if you're not super up to date with current technological trends, you have no idea what that means.
"Unique, high-quality and current content is essential for good ranking in search engines like Google. During the early days of the Internet, websites were able to achieve a high ranking just by loading the text with keywords." (Source: Text Broker)
With development platforms like Wix, WordPress, Weebly and Squarespace, there is no excuse to not take control of your website's content. It's easier than ever, and even the most computer-illiterate people can manage their own website.
For more information, get in touch by sending me an email at email@example.com, or reaching out via social media. I'd be happy to answer any questions you might have regarding your Law Firm's website!