People Are Using the Internet Now More than Ever
April 18, 2020 - The majority of the country has been working from home for 5 weeks since the outbreak of COVID-19. Restaurants remain closed for dine-in customers and people are staying home to stop the spread of the virus. More and more people are turning to the internet for entertainment during these unprecedented times.
Since the first U.S. COVID-19 related death on February 29th, 2020, Facebook usage has gone up 27% on computers. With over 1 Billion monthly users, an increase of that size over the course of just 1 month is unheard of. In addition, people are finding new ways to stay in touch. "The offices and schools of America have all moved into our basements and living rooms. Nothing is having a more profound impact on online activity than this change" (New York Times). Apps like Zoom and Google Hangouts have become essential for day-to-day business.
Facebook ads are performing better than ever, so now is the perfect time to grow your business! Whether your conversion is a sale, a qualified lead or just some new likes on your page, running ads on Facebook is a cost-efficient to increase your conversion rate. Facebook ads are effective because of Facebook's unique ability to target exact groups of people based on behavior, demographics and location.
If you're interested in getting Facebook ads set up for your business, contact us today!