Three Reasons Your Business Needs a Website in 2020.
1. The switch from PC's to smart phones - In the world of digital technology we live in, information is accessible at any time and from almost any part of the world. In the last decade, the number of smart phone users in the United States has more than tripled - from 62.6 million in 2010 to an estimated 272.6 million in 2020. On the other hand, laptop and PC sales have been rapidly declining from 358 million in 2010 to 250.5 million in 2020.
(Source - Statista - Smart Phone Users in the US, 2010 -2023)
Smart phones have been around for more than a decade already and they're shaking up the way the world does business. Consumers are making a switch from traditional PC's and laptops to smaller, more portable devices like smart phones and tablets. As mobile data becomes cheaper and internet access becomes more available, people have turned to their phones for information.
-86% of people look up the location of a business on Google Maps.
-78% of location-based mobile searches result in an offline purchase.
-61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source: Hubspot Marketing Statistics)
2. Your business risks losing major credibility - Based on the statistics provided above, it's pretty clear that your business needs a website to keep up with the technological needs of your customers. Nowadays, if your business does not have a website, the majority of people will automatically assume your business is closed. Your business website is just as important as your business cards or your phone number.
Have you ever clicked on a website that seems like it's not from this century? It's probably not. It was likely built in the 90s when the world was just starting to realize the power of the internet. Since then, technology has reached unthinkable new feats and completely altered life as we know it.
In 2020, smart phone ownership is up to 81% in the United States, a significantly higher number than 35% in 2011. (Source: Pew Research) So what does this mean for your business? It means that now more than ever, consumers are buying smart phones to access the internet from the palm of their hand. Your customers are choosing to learn more about your business by doing their own research on the internet instead of relying on word of mouth.
-75% of people never scroll past the first page of search engines. So how do you get your business to the first page? Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward. (Source: Google Developers)
Google recommends that business owners should "build a website to benefit your users, and any optimization should be geared toward making the user experience better."
3. We live in a world of NOW - You HAVE to be able to answer questions about your business NOW. Customers have made up their mind within seconds of clicking on your website. With only a few seconds to sway a customer's opinion, does your website do it's job? Other local businesses, regardless of the quality of the services they provide or the products they sell, automatically have an advantage over your business if they have a website that's mobile-friendly and easy to use.
When people have questions about a local business, the first thing they do is open up their phone to learn more. Most of the time, your website can answer simple questions potential clients may have. Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer. (Source: SEO Journal). If your website doesn't answer simple questions about your business, chances are you're losing a lot of clients.
Make sure your business is ready for 2020 with a brand new website!