The Importance of Mobile-Friendly Websites
Updated: Feb 13, 2020
Are You a Numbers Person?
*3.5 Billion smartphone users around the world in 2019.
*62% of website visits were made from mobile devices in 2019.
*94% of people cited web design as the reason they mistrusted or rejected a website.
Or Are You More of a Visual Person?
It's easy to see which is the better mobile-friendly website. A responsive web design makes it easier to navigate a website from your phone, and easier for customers to learn more about your business.
Some of the major benefits of having a mobile-friendly website include:
1. Increased traffic from mobile users.
2. Reacts better with SEO algorithms.
3. Mobile sites add credibility to your business.
Increased Traffic From Mobile Users
As previously mentioned, 62% of all website views came from a mobile device in 2019. That means that for the first time in history, more people are using their cell phones than desktop computers. When you think about it...when was the last time you looked for a restaurant on your computer? It's probably been a few months, maybe even a few years. Instead, when you're feeling hungry, you simply open your phone and do a quick search of restaurants in the area.
Your website is often the first point of contact that a customer has with your business, and they're usually viewing it on their phone or tablet. If your website is unresponsive (does not adapt to the customer's screen size), you risk losing the customer in the first 10 seconds. If a website isn't easy to navigate through, most people aren't going to spend more than 10 seconds browsing.
-97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
Click here for more statistics that prove the importance of local SEO in today's digital climate.
Reacts better with Search Engines
Google has strict guidelines that outline how to make a website rank higher in their search. In fact, Google actually recommends responsive web design and won't display websites that don't have user-friendly interfaces.
Adds To Your Business's Credibility
In 2020, it's never been easier (or this cheap) to make and manage your own website with development apps like Wix, Weebly & Wordpress. If your business doesn't have a website, you can expect customers to think you're out of business. We live in a digital world that requires your business to have an online presence. However, an unresponsive online presence is no longer acceptable in a world with 3.5 billion smartphone users.
Not having a mobile website gives customers a reason to doubt the legitimacy of your business. Is their company too small to have a website? Are they just opening up? These are not thoughts you want popping into your customers' heads the second they click on your website. You want to WOW! them with a beautifully-designed website that's EASY to use and has all the information they're looking for.